Gartner Research

Digital Technologies Will Help Supply Chains Enhance Total Customer Value

Published: 31 October 2014

ID: G00263888

Analyst(s): Michael Dominy , Vikas Sarangdhar


Leading manufacturers have started using digital technologies to build innovative value chains and to create unique customer experience. CSCOs at manufacturing companies should prepare their supply chains to support digitally enabled business models and to unlock new ways of driving business growth.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Narrowing capability gaps among industry peers and changing competitive dynamics will force manufacturers to move beyond just selling products to managing total value for customers
  • Digital technologies advancements such as improved connectivity, embedded devices and the Nexus of Forces will substantially enhance manufacturers' abilities to "sense-analyze-respond-control-collaborate" across the value chain
  • New customer-experienced-focused and solution-centric value chains will redefine the span of control, partner relationships and capability requirements for businesses and their supply chains

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