Gartner Research

Report Highlight for Market Trends: The Era of Hyper-Hybrid Device Experimentation

Published: 03 November 2014

ID: G00271723

Analyst(s): CK Lu , Tracy Tsai , Lillian Tay


Some interesting new PCs, tablets, phablets and smartphones are testing the traditional form factor boundaries. Product managers should watch these "hyper-hybrid" devices and be prepared to be a fast-follower on versions with early acceptance, and be fast to fail in the unprofitable niches.

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Report Highlight

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