Gartner Research

China Summary Translation: Six Key Steps to Build a Successful Digital Business

Published: 03 November 2014

ID: G00270365

Analyst(s): Owen Chen , Ken McGee


Digital business changes the game, moving technology from a supporting player to a leading player in innovation, revenue and market growth. This research gives CIOs and other business leaders six steps to build a successful digital enterprise and change the game.

Table Of Contents



Six Key Steps to Build a Successful Digital Business

  • Key Findings
  • Recommendations


  • What Digital Business Is, and What It Is Not
  • Six Steps to Building a Successful Digital Business
  • Step 1: Create the Right Mindset and Shared Understanding
    • Explanation
    • Recommendations
  • Step 2: Put the Right Leaders in Place
    • The Digital Strategist
    • The Digital Marketing Leader
    • The Digital Business Unit Leader
    • Recommendations
  • Step 3: Launch a Digital Business Center of Excellence
    • Recommendations
  • Step 4: Formulate a Digital Strategy to Respond to Opportunities and Threats
    • New Digitally Enabled Business Models
    • The Product and Service Portfolio
    • Information as an Asset
    • Technology
    • Content, Media and Channels
    • Recommendations
  • Step 5: Find, Develop and Acquire Digital Business Skills and Roles
    • Digital Business Expertise Expands Beyond the CIO Domain
    • Digital Business Decisions Stretch Across Organizations
    • Competition for Talent Heats Up
    • New Approaches Emerge for Expertise
    • Recommendations
  • Step 6: Create New Digital Business Capabilities
    • Recommendations

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