Gartner Research

Predicts 2015: Digital Marketers Will Monetize Disruptive Forces

Published: 03 November 2014

ID: G00265814

Analyst(s): Mike McGuire , Jennifer S. Beck, Adam Sarner , Andrew Frank , Jennifer Polk , Jake Sorofman


Gartner's 2015 predictions for digital marketers point to more creative disruption. The connected economy is changing the nature of competition. Emerging use and experience data, and the mobile phenomenon, are creating investment imperatives for businesses that envision market leadership.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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