Gartner Research

Best Practices in Fulfilling a Digital Agency Model in Insurance

Published: 06 November 2014

ID: G00271326

Analyst(s): Kimberly Harris-Ferrante


The agency channel still represents a vital customer touchpoint. That makes it imperative that insurers invest in growing this channel and driving digital transformation with these distribution partners. CIOs and IT leaders must implement a new technical foundation for a digital agency platform.

Table Of Contents
  • Key Challenges



  • Build a Multidimensional Distribution Force That Aligns With Current and Target Customer Bases
  • Ensure Growing IT Investments to Support the New Role and Responsibilities of the Agent in Supporting Digital Transactions and Digital Business
  • Offer Value-Added Services to Differentiate Your Company

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