Gartner Research

Adaptive Sourcing Differentiate Layer: Drive Customer Centricity Through Business Process-Driven Growth Initiatives

Published: 07 November 2014

ID: G00269431

Analyst(s): Ruby Jivan, Claudio Da Rold , Frances Karamouzis , Ed Anderson


Digital business and customer centricity needs demand that organizations deliver growth from business process differentiation. Sourcing executives must work with business unit owners to drive business growth via competitive advantage in the Differentiation layer of Gartner's Adaptive Sourcing Model.

Table Of Contents
  • Key Challenges



  • Reconfigure the Overall Sourcing Portfolio to Carve Out the Differentiate Layer
  • Ensure Differentiate Initiatives Are Led by Business Process Owners and Performance Measures Are Clearly Linked to Business Outcomes
  • Learn and Embrace the Differences in the Objectives, Pace and Measurements of Success for Business Growth Initiatives (versus Run the Business)

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