Gartner Research

Evolution, Not Transformation: Demand Fulfillment in Chemicals Requires Process Alignment and Integration

Published: 10 November 2014

ID: G00270638

Analyst(s): Paul Lord


Demand fulfillment in the chemical industry suffers from misaligned incentives that drive overservice to customers despite underinvestment in systems and processes. Supply chain and customer service leaders can use this research for insight and ideas about the right balance between cost and service.

Table Of Contents
  • Key Challenges



  • Approach Your Demand Fulfillment Improvement Journey With These Considerations in Mind
    • Align Measurements With Outcomes
    • Orchestrate the Customer-Ordering Experience
    • Integrate Physical and Transactional Activity
    • Manage Processes for Evolution, Not Transformation

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