Gartner Research

Predicts 2015: Weak Mobile Customer Service Is Harming Customer Engagement

Published: 11 November 2014

ID: G00270957

Analyst(s): Brian Manusama , Michael Maoz , Olive Huang , Jenny Sussin , Sorell Slaymaker , Jim Davies

Summary

No rallying principle in the enterprise matters more than the creation of superior customer engagement. IT leaders will need to innovate in engaging customers on all channels and have the metrics to choose the right projects.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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