Gartner Research

How CIOs Can Assist Retailers to Increase Customer Loyalty

Published: 11 November 2014

ID: G00259248

Analyst(s): Kelsie Marian

Summary

To leverage the value of loyalty data, retail CIOs must support the ability to determine the right metrics for measuring and growing loyalty. Use this research to assist the organization in identifying the attributes of, and means to increase, customer loyalty.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Collaborate With Multichannel Business Leaders to Choose and Provide Loyalty Metrics That Reflect Organizational Goals for Customer Loyalty
  • Partner With the Business to Form a Team to Analyze In-Store Operational Performance Metrics, Alongside Loyalty Marketing Metrics, to Determine the Impact of Store Performance on Customer Loyalty
  • Provide Ongoing Support Via Advanced Analytics With Enhanced Data Visualization Capabilities to Identify Changes in Loyal Customer Behavior and Assist the Business in Determining Which Tactics Are Most Effective for Growing Loyalty Over Time

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.

Learn More