Gartner Research

Market Trends: Business Intelligence Tipping Points Herald a New Era of Analytics

Published: 11 November 2014

ID: G00264016

Analyst(s): Dan Sommer, Kurt Schlegel , Frank Buytendijk


Several tipping points will shift gravity toward self-service, cloud and new user groups, heralding accelerated adoption and transformation in the market. As BI solutions evolve toward personalized analytics, incumbent providers need to prepare for nimble newcomers and a more level playing field.

Table Of Contents


  • Starvation for Legacy Systems as the Market Shifts From System Era to Business Analytics Era (2010 Through 2014)

Market Trend

  • Market Structure Trend
    • Tipping Point 1: 50% of Net-New Buying in BI Will Be Driven by Data Discovery Requirements in 2014 (Application Gravity)
    • Tipping Point 2: 50% of New Spend on BI and Analytics Will Be From Business Buyers in 2014 (Buyer Gravity)
    • Tipping Point 3: 50% of Organizations Will Consider Cloud BI in 2014 (Data Gravity)
    • Tipping Point 4: In 2014, the Dawn of Personal Analytics Will Reach 50% of Potential Users and Beyond (User Gravity)
  • Beyond 2020: The Ecosystem Era

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.