Gartner Research

Market Guide for Web Analytics

Published: 12 November 2014

ID: G00259469

Analyst(s): Martin Kihn, Lisa Kart


More than 90% of the addressable market uses some form of Web analytics, but less than 60% uses advanced features. In this analysis, we describe the market and some of its notable vendors to help IT leaders supporting Web analytics initiatives to execute successful strategies.

Table Of Contents

Market Definition

Market Direction

Representative Vendors

  • Market Leaders
    • Adobe
    • AT Internet
    • comScore
    • Google
    • IBM
    • KISSmetrics
    • Webtrends
  • Complementary Solutions
    • Splunk
  • Replay Vendors
    • ClickTale
    • IBM Tealeaf
    • ServiceTick
    • User Replay

Market Recommendations

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