Gartner Research

What It Means to Be an Agile Marketer

Published: 12 November 2014

ID: G00271554

Analyst(s): Jake Sorofman


Adopting agile techniques can help digital marketers break process-bound habits to accelerate execution, and create conditions for business advantage. But what agile means for you may vary. Use our five points to assess whether you're ready for agile.

Table Of Contents


  • "Big A" or "Little a"? Determine Your Desired Orthodoxy
  • Assess Your Readiness for Agile Marketing
  • Identify Beachhead Projects to Get Started
  • Organize Teams for Agile Marketing Success
  • Measure Agile Outcomes

What to Do Next

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