Gartner Research

Survey Analysis: Gartner Consumer Insights Into Mobile and Wearable Device Features, Connections, Usage and Brand Preferences, 2014

Published: 13 November 2014

ID: G00270464

Analyst(s): CK Lu , Tracy Tsai , Lillian Tay, Tuong Nguyen , Eileen He, Angela McIntyre, Amanda Sabia, Nick Ingelbrecht , Sandy Shen , Jane Zhang


Consumers are changing their device and wearable buying behavior based on a whole range of interrelated factors: features, connections, services, usage and brand preferences. Marketers can exploit the data to understand changes in consumer behavior, optimize marketing messages and increase sales.

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