Gartner Research

Emerging Market Analysis: SaaS Business Opportunities in SMBs in Indonesia

Published: 13 November 2014

ID: G00254944

Analyst(s): Erica Gadjuli, Yanna Dharmasthira


Indonesia has a potentially strong SaaS market, but adoption is still very small. To be successful, strategic planners of application service providers must differentiate their strategies when targeting different sizes of SMBs in Indonesia.

Table Of Contents


  • The Rise of SMB Buyers in Indonesia
  • High-Potential SaaS Adoption, but Tiny and Fragmented Market
  • Adoption in ERP, CRM and Niche Solutions
    • General Drivers and Challenges Applied Locally, but to Different Extent
  • Small Business Segment (One to 99 Employees): Needs Educating for SaaS Acceptance
    • Action Items
  • Low-End Midmarket (100 to 499 Employees): Lower-Hanging Fruit for SaaS
    • Action Items
  • Upper-End Midmarket (500 to 999 Employees): SaaS for Competitive Differentiator
    • Action Items
  • Providers' Ecosystems: Still in Infancy
    • Action items


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