Gartner Research

Research Roundup: Cloud Computing Services in the Digital Industrial Economy

Published: 14 November 2014

ID: G00270302

Analyst(s): Gregor Petri , Douglas Toombs


As the market for digital business continues to evolve, established service providers are finding their business models disrupted on multiple levels. This roundup highlights Gartner's recent research on cloud computing as a critical enabler of digital business and provider go-to-market strategies.

Table Of Contents


Research Highlights

  • Cloud Computing Adoption Continues to Grow Rapidly
  • The Competitive Landscape of IaaS
  • The Emerging Market for PaaS
  • Continued Growth of Higher-Level Cloud Services
  • The Future Marketplace for Cloud Service Brokerages
  • Cloud Computing Requires Providers to Rethink Traditional Sales Methods and Go-to-Market Strategies
    • Mapping Out Communication Service Provider (CSP) Cloud Go-to-Market Strategies
  • Internal IT Organizations Still Face Significant Challenges in Adapting to the Cloud
  • Even When Internal IT Challenges Are Addressed, Privacy and Compliance Concerns Still Remain

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