Gartner Research

Easy Content Management Demands a Smarter Content Approach

Published: 17 November 2014

ID: G00267312

Analyst(s): Gavin Tay , Hanns Koehler-Kruener


Easy content management addresses workers' demands for more consumerlike tools that increase productivity. Managers of enterprise content management programs must now combine this with a smarter content approach that makes content easier to find and enhances contextualization.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The growing number of repositories, both on-premises and in the cloud, requires ECM program managers to provide relevant content from multiple sources
  • Users need a better way to find content, and its usability must increase, so ECM program managers must adopt a more holistic approach that combines taxonomies and search
  • Workers receive contextualized content in their personal lives, so ECM program managers must respond with similar contextualization in the digital workplace

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