Gartner Research

Market Insight: Defining the Digital Business Opportunity Across Vertical Industries

Published: 17 November 2014

ID: G00270882

Analyst(s): Vittorio D'Orazio , Katell Thielemann , Rajesh Kandaswamy , Jennifer Mazzucca, Jeffrey Roster, Venecia Liu , Kenneth Brant , Derry Finkeldey , Anurag Gupta


Digital business is reshaping business operations and blurring industry boundaries, and companies must adapt or face disruption and more competition. Technology providers' sales and product executives can use the heat map frameworks presented here to understand the dynamics of digital business.

Table Of Contents


  • Not Just a Glorified E-Business
  • Qualifying the Opportunity
    • Digital Business Heat Map Framework
    • Assessing the Industry Landscape

Background and Context

The Impact

  • Quantifying the Opportunity


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