Gartner Research

Market Guide for Unified Price, Promotion and Markdown Optimization Applications

Published: 19 November 2014

ID: G00262132

Analyst(s): Robert Hetu


The execution obstacles to strategically consistent, but opportunistically flexible pricing, will, in the short term, cause retailers to continue to waffle as they try to understand the new aspects of multichannel pricing. This research will help retailers navigate this still immature market.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Vendors Providing UPPMO Solutions
  • Vendors Providing Supplemental and External Data

Market Recommendations

Gartner Recommended Reading

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