Gartner Research

Predicts 2015: Consumer Goods Manufacturing Steps Forward on the Path to Digital Business

Published: 19 November 2014

ID: G00270653

Analyst(s): Steven Steutermann, Dale Hagemeyer, Don Scheibenreif

Summary

Digital business will disrupt sales, marketing and supply chain processes for consumer goods manufacturers. CIOs and business leaders must recognize the opportunities to lead by spotting and leveraging new technologies that can move organizations to becoming a digital business.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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