Gartner Research

Predicts 2015: Retail Digital Commerce Stays Low, Crowdstorming Leads Innovation, In-Moment Pricing Drives Personalization, and Augmented Reality Rallies

Published: 20 November 2014

ID: G00271082

Analyst(s): Robert Hetu , John Davison , Kelsie Marian , Miriam Burt

Summary

No longer are customers using digital technologies to redefine the way they shop — they are now redefining retail business models. More than ever, CIOs face a great challenge to advise the business on technology requirements for customer collaboration in a market entering a further state of flux.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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