Gartner Research

How to Convince Your CEO to Invest in the IoT When You Don't Know How You'll Make Money From It

Published: 20 November 2014

ID: G00271121

Analyst(s): Nick Jones


The Internet of Things will be a key enabler for business innovation, but many executives see it as futuristic, so no immediate investment is needed. Key executives must be made to understand the possible strategic advantages the IoT can provide.

Table Of Contents
  • Key Challenges



  • Fire the Imagination
  • Ask the Right Questions
  • Demonstrate Business Potential and Risk

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