Gartner Research

Predicts 2015: Adaptable, Innovative Digital Commerce Approaches Drive Opportunities

Published: 21 November 2014

ID: G00270880

Analyst(s): Penny Gillespie, David Kohler, Chris Fletcher, Jason Daigler, Gene Alvarez

Summary

Digital commerce sales continue to increase. As a result, sellers scramble to keep up by utilizing more apps and analytics, investing in commerce innovation, and expanding digital commerce to business buyers.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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