Gartner Research

Market Insight: Use Strategic Levers That Enable Differentiation in Application Testing Services

Published: 21 November 2014

ID: G00261888

Analyst(s): Patrick Sullivan , Susanne Matson


Growing demand for application testing services creates opportunities for providers to innovate and industrialize their services to improve performance and client benefits. Use this research to identify competitive differentiation in the market.

Table Of Contents


  • Four Strategic Levers for Competitiveness
  • Industrialization of Application Testing Services
    • What Clients Want
    • Examples in the Industry
  • Adaptation to Alternative Contract Structures
    • What Clients Want
    • Examples in the Industry
  • End-to-End Testing and Business Assurance
    • What Clients Want
    • Examples in the Industry
  • Adaptation of Testing Services to Alternative Delivery Models
    • What Clients Want
    • Examples in the Industry

Background and Context

The Impact


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