To drive better analytic outcomes, business leaders must focus on big data analytic initiatives with characteristics that prepare and exploit the business context of analytic data: variability, veracity and value.
- Identify and Communicate the Business Context for Data Within Big Data Analytic Projects
- Use Analytic and Information Governance to Develop a Culture of Evidence-Based Decision Making
- Use Pace-Layering Concepts to Explore Innovation Opportunities for Analytic Business Value
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