Gartner Research

Allocating Products in Short Supply to Minimize Lost Profit of an Unfilled Case in Consumer Products

Published: 24 November 2014

ID: G00270137

Analyst(s): Steven Steutermann


What is the cost of an unfilled case? This research addresses the age-old question and provides a framework for strategy and customer service leaders to use in making trade-off decisions when fulfilling demand in short supply.

Table Of Contents
  • Key Challenges



  • Develop a Consumer Decision Model to Address Allocation Decisions When in Short Supply

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