Gartner Research

Predicts 2015: Customer Relationship Management

Published: 24 November 2014

ID: G00270944

Analyst(s): Ed Thompson, Joanne M. Correia, Olive Huang

Summary

The number of organizations that receive 100% CRM functionality from the cloud will increase, CRM software replacement cycles will shorten, and the leading vendor in CRM will expand its lead in terms of user numbers. Application leaders supporting CRM programs will be impacted by these predictions.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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