Gartner Research

Market Guide for Augmented Reality

Published: 02 December 2014

ID: G00268639

Analyst(s): Brian Blau, Tuong Nguyen

Summary

Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with your AR implementation.

Table Of Contents

Market Definition

Market Direction

  • Consumer AR
  • Business AR
  • Market Trends
    • Devices and Applications
    • Consolidation
  • Market Indicators
  • Market Inhibitors

Market Analysis

  • Tools to Deploy and/or Maintain the AR Solution
  • Expertise With Context-Aware and Cognizant Computing
  • Be a Digital Business Enabler

Representative Vendors

  • Aurasma
    • Strengths
    • Challenges
  • Blippar
    • Strengths
    • Challenges
  • Catchoom
    • Strengths
    • Challenges
  • Daqri
    • Strengths
    • Challenges
  • Metaio
    • Strengths
    • Challenges
  • Total Immersion
    • Strengths
    • Challenges
  • Vuforia
    • Strengths
    • Challenges
  • Wikitude
    • Strengths
    • Challenges

Market Recommendations

Gartner Recommended Reading

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