Gartner Research

Market Guide for Augmented Reality

Published: 02 December 2014

ID: G00268639

Analyst(s): Brian Blau , Tuong Nguyen


Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with your AR implementation.

Table Of Contents

Market Definition

Market Direction

  • Consumer AR
  • Business AR
  • Market Trends
    • Devices and Applications
    • Consolidation
  • Market Indicators
  • Market Inhibitors

Market Analysis

  • Tools to Deploy and/or Maintain the AR Solution
  • Expertise With Context-Aware and Cognizant Computing
  • Be a Digital Business Enabler

Representative Vendors

  • Aurasma
    • Strengths
    • Challenges
  • Blippar
    • Strengths
    • Challenges
  • Catchoom
    • Strengths
    • Challenges
  • Daqri
    • Strengths
    • Challenges
  • Metaio
    • Strengths
    • Challenges
  • Total Immersion
    • Strengths
    • Challenges
  • Vuforia
    • Strengths
    • Challenges
  • Wikitude
    • Strengths
    • Challenges

Market Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.