Gartner Research

Predicts 2015: Product Managers Have New Tools to Reinvigorate Consumer Engagement

Published: 03 December 2014

ID: G00270324

Analyst(s): Annette Jump , Jason Wong , Brian Blau, Angela McIntyre, Mikako Kitagawa , Sandy Shen , Ken Dulaney, Tracy Tsai , Penny Gillespie


New analytics applied to new types of consumer data will give rise to new services through the Internet of Things and more effective marketing to individuals. An opt-in privacy policy and secure mobile payment options are critical parts of the foundation for a trusted brand.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.