Gartner Research

Predicts 2015: Product Managers Have New Tools to Reinvigorate Consumer Engagement

Published: 03 December 2014

ID: G00270324

Analyst(s): Annette Jump , Jason Wong , Brian Blau, Angela McIntyre, Mikako Kitagawa , Sandy Shen , Ken Dulaney, Tracy Tsai , Penny Gillespie

Summary

New analytics applied to new types of consumer data will give rise to new services through the Internet of Things and more effective marketing to individuals. An opt-in privacy policy and secure mobile payment options are critical parts of the foundation for a trusted brand.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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