Gartner Research

Best Practices in Demand Forecasting for Multichannel Retailers

Published: 05 December 2014

ID: G00262135

Analyst(s): Tom Enright

Summary

Multichannel retailers need a new way of forecasting demand, moving away from what they may sell and toward understanding how the consumer transacts across available shopping methods. This research shows heads of supply chain how to use new demand signals to improve order fulfillment rates.

Table Of Contents
  • Key Challenges

Analysis

  • Reinvent Demand Forecasting as an Activity to Predict How Consumers Shop Rather Than Simply What They May Buy
  • Empower Store Associates to Support Multichannel Objectives by Crediting Stores With Online Sales Transactions
  • Improve Your Understanding of Consumer Shopping Behaviors by Monitoring and Forecasting the Patterns of Product Returns

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.