Gartner Research

Best Practices in Demand Forecasting for Multichannel Retailers

Published: 05 December 2014

ID: G00262135

Analyst(s): Tom Enright


Multichannel retailers need a new way of forecasting demand, moving away from what they may sell and toward understanding how the consumer transacts across available shopping methods. This research shows heads of supply chain how to use new demand signals to improve order fulfillment rates.

Table Of Contents
  • Key Challenges


  • Reinvent Demand Forecasting as an Activity to Predict How Consumers Shop Rather Than Simply What They May Buy
  • Empower Store Associates to Support Multichannel Objectives by Crediting Stores With Online Sales Transactions
  • Improve Your Understanding of Consumer Shopping Behaviors by Monitoring and Forecasting the Patterns of Product Returns

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