Gartner Research

Gartner Glossary of Digital Marketing Terms

Published: 08 December 2014

ID: G00270188

Analyst(s): Andrew Frank , Yvonne Genovese , Laura McLellan, Richard Fouts, Mike McGuire , Jake Sorofman, Aparna Bajaj, Martin Kihn , Adam Sarner , Jennifer Polk , Julie Hopkins , Jennifer S. Beck


This document contains digital marketing terms that will facilitate a common lexicon among your team and stakeholders when strategizing, planning and implementing your digital marketing initiatives.

Table Of Contents


  • Digital Marketing Terms Aligned With Digital Marketing Transit Map
  • Digital Marketing Terms

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