Gartner Research

Market Guide for Web Analytics for Marketing

Published: 09 December 2014

ID: G00271561

Analyst(s): Martin Kihn


Web analytics tools are widely adopted by digital marketers, but fewer than 40% of users employ advanced features. Use this guide to understand the Web analytics providers most commonly used by marketers, how they differ, and what they can do to improve insights and impact.

Table Of Contents

Market Definition

Market Direction

Representative Vendors

  • Market Leaders
    • Adobe
    • AT Internet
    • comScore
    • Google
    • IBM
    • KISSmetrics
    • Webtrends
  • Complementary Solutions
    • Splunk
  • Replay Vendors
    • ClickTale
    • IBM Tealeaf
    • ServiceTick
    • User Replay

Market Recommendations

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