Gartner Research

Understand Marketing's Role in Digital Business

Published: 10 December 2014

ID: G00265767

Analyst(s): Andrew Frank


CMOs and digital marketing strategists must prepare for how the emerging trends and technologies of digital business will impact the practice of marketing.

Table Of Contents


  • The Digital Business Era
    • Anticipating Need
    • Changes in the Role of Forecasting
  • How Does It Work?
    • Using Business Moments to Uncover Marketing Opportunities
    • Looking for Patterns
  • What You Need to Do

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