Gartner Research

Supply Chain Strategies to Manage Peak-Demand Events

Published: 12 December 2014

ID: G00268725

Analyst(s): Paul Lord , Steven Steutermann


Demand seasonality is different from volatility and uncertainty. Products and markets with known seasonal peaks require specific supply strategies, demand management tactics and performance metrics analyzed in this research.

Table Of Contents
  • Key Challenges



  • Clarify the Objective, and Define the Supply Strategy
    • Protect With Inventory
    • Shape Demand Against Fixed Supply
    • Develop Supply Network Agility
  • Employ Demand Management to Complement the Supply Strategy
  • Control, Measure and Analyze Execution Performance

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