Gartner Research

Mobile Apps Survey: What Do App Users Want?

Published: 15 December 2014

ID: G00271668

Analyst(s): Brian Blau , Jessica Ekholm

Summary

The mobile apps market has reached a critical point, with downloads stabilizing and data privacy concerns growing. Apps providers need to sharpen their focus on marketing and on the transparency of their apps to retain consumers.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The mobile apps marketplace is maturing and pushing apps providers to focus their marketing more intensely toward retention strategies
  • Increasing concerns around data privacy and personal information leakage will force app providers to focus on data transparency
  • Younger generations' greater acceptance of apps and mobile content will cause apps developers to adjust their techniques to better address differences in user ages

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