Gartner Research

Market Guide for Voice-of-the-Customer Solutions From CRM Megavendors

Published: 15 December 2014

ID: G00270893

Analyst(s): Jim Davies


Conversations with HP, IBM, Microsoft, Oracle, Salesforce and SAP reveal they have interest in the emerging VoC market, but limited viability due to currently disjointed and incomplete offerings. CX leaders should examine VoC road maps from these vendors if there's an existing CRM relationship.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • HP
  • IBM
  • Microsoft
  • Oracle
  • Salesforce
  • SAP

Market Recommendations

Gartner Recommended Reading

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