Gartner Research

Gartner Mobile Marketing Scenario, 2015

Published: 15 December 2014

ID: G00265394

Analyst(s): Mike McGuire

Summary

Mobile marketers want to convert disparate tactics into a coherent, mature program. Such a program needs to take advantage of five trends that will shape the mobile marketing landscape through 2017.

Table Of Contents

Analysis

  • Mobile Marketing Succeeds by Linking Consumers' Online and Offline Lives
  • Mobile Marketing Is Founded on Analytics
  • Mobile Marketing Will Demand Trust to Be Effective
  • Mobile Marketers Shouldn't Confuse Proximity With Permission
  • Mobile Marketing Delivers Value for the Customer

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