Gartner Research

Nine Mobile Technologies and Capabilities That Will Impact Marketing

Published: 15 December 2014

ID: G00265399

Analyst(s): Mike McGuire

Summary

Mobile technologies and capabilities will continue to evolve in the next two years, giving marketers new techniques to test and incorporate into their initiatives. Develop a framework for evaluating how these technologies will (or will not) affect your mobile strategies and tactics.

Table Of Contents

Analysis

  • Advanced Mobile UX Design
  • High-Precision Location Sensing
  • HTML5
  • LTE and LTE-A
  • Metrics and Monitoring Tools
  • Mobile-Connected Smart Objects
  • Multiplatform/Multiarchitecture Application Development Tools
  • New Wi-Fi Standards
  • Wearable Devices

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