Gartner Research

Magic Quadrant for Global Digital Marketing Agencies

Published: 16 December 2014

ID: G00262579

Analyst(s): Andrew Frank , Martin Kihn, Jennifer Polk , Richard Fouts

Summary

As CMOs and digital marketing executives continue to influence and lead strategic growth plans, particularly those available from a connected economy, a new type of agency — which blends business strategy, creative services, experience design and technology — continues to evolve and mature.

Table Of Contents

Market Definition/Description

  • Insourcing Drives Agencies to Strategy, Development and Experience Design
  • Engagements Grow More Complex

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Deloitte Digital
    • DigitasLBi
    • FCB
    • Havas Worldwide
    • IBM Interactive Experience
    • iCrossing
    • Isobar
    • Meredith Xcelerated Marketing
    • MRM//McCann
    • Ogilvy & Mather
    • Possible
    • Razorfish
    • R/GA
    • Rosetta
    • SapientNitro
    • VML
    • Wieden+Kennedy
    • Wunderman
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Agencies to Watch

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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