Gartner Research

Agenda Overview for Mobile Marketing, 2015

Published: 18 December 2014

ID: G00270723

Analyst(s): Mike McGuire


Mobile technologies enable digital marketers to engage customers at every stage of the purchase path. Gartner's 2015 research will help you capitalize on the intimacy of mobile marketing while reducing the risks to your brand.

Table Of Contents


Key Issues

  • Forces affecting mobile marketing strategies
    • How should I change my marketing strategy in response to the adoption of connected devices?
    • How will consumer concerns around privacy and security affect mobile marketing strategies and tactics?
  • Integrating mobile marketing into digital marketing mix
    • Which formats and techniques work best for developing mobile marketing and mobile advertising?
    • What are the best practices for executing mobile marketing tactics?

Related Priorities

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.