Gartner Research

Agenda Overview for Emerging Marketing Technology and Trends, 2015

Published: 18 December 2014

ID: G00270688

Analyst(s): Andrew Frank

Summary

The best digital marketers exploit emerging trends and technologies to achieve transformative business outcomes. Gartner's 2015 research helps you evaluate and act on the trends that will have the most impact on your business.

Table Of Contents

Analysis

Key Issues

  • What digital marketing trends and techniques on the horizon will change or disrupt current marketing practices?
  • How should marketers evaluate the business potential of a new digital trend or technique?
  • How are digital marketers acting on emerging trends and techniques for business advantage?

Related Priorities

Gartner Recommended Reading

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