Gartner Research

Achieve IAM Success by Building Stakeholder Momentum and Loyalty

Published: 18 December 2014

ID: G00265762

Analyst(s): Neil Wynne, Steve Krapes


IAM leaders frequently have trouble knowing where to begin an IAM initiative, considering that each stakeholder wants his or her problems solved first. IAM leaders should use a decision framework that prioritizes prospective IAM customers based on their receptiveness to adopting the IAM initiative.

Table Of Contents
  • Key Challenges



  • Prioritize the Initial IAM Road Map Based on Level of Complexity
  • Use a Framework to Categorize Applications and Their Users
    • Phase 1: Categorize Participating Applications
    • Phase 2: Define the Release Plan
    • Phase 3: Organize
  • Strive for Simplicity to Reach a Critical Mass of Loyal Customers
  • Leverage Loyal Customers as Advocates for Future IAM Customers

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