Gartner Research

Agenda Overview for Marketing Management, 2015

Published: 18 December 2014

ID: G00270720

Analyst(s): Richard Fouts


Increased participation in strategic business decisions and an evolving organization put new strains on today's digital CMO. Gartner's 2015 research will help marketing executives and their direct reports design, organize and execute their priority initiatives in this new environment.

Table Of Contents


Key Issues

  • Strategic Management
  • Operations Management
  • Performance Management

Related Priorities

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