Gartner Research

Agenda Overview for Digital Commerce, 2015

Published: 18 December 2014

ID: G00270685

Analyst(s): Jennifer Polk

Summary

Marketing is making a greater impact on, and taking more responsibility for, digital commerce. Gartner's 2015 digital commerce research will help marketing leaders develop and implement successful digital commerce marketing strategies and tactics.

Table Of Contents

Analysis

  • Digital Commerce Marketing Presents New Challenges for Marketers

Key Issues

  • Creating Digital Commerce Experiences
  • Optimizing Digital Commerce Experiences

Related Priorities

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