Gartner Research

Agenda Overview for Multichannel Marketing, 2015

Published: 19 December 2014

ID: G00271717

Analyst(s): Adam Sarner , Jennifer S. Beck

Summary

Multichannel marketing is where content and context meet and where brand experiences are built. Gartner's 2015 research will help multichannel marketers plan, execute and optimize increasingly complex programs across channels to deliver value to customers and your business.

Table Of Contents

Analysis

Key Issues

  • Multichannel Marketing Strategies
  • Multichannel Marketing Best Practices
  • Multichannel Marketing Critical Capabilities

Related Priorities

Gartner Recommended Reading

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