Gartner Research

Digital Business Requires CIOs, CEOs and Strategy Officers to Improve Technology-Related Competitor Intelligence

Published: 19 December 2014

ID: G00259927

Analyst(s): Mark Raskino

Summary

When many CEOs make digital business vital to growth plans, they are preparing to compete with each other. CIOs and CSOs must collaborate on better tech competitor intelligence.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Focusing on digital business growth strategies at the same time has led CEOs to compete with each other
  • Because technology was regarded as a commodity, CIO's tech-related competitor radar is weak
  • Digital competition is disruptive, and CEO blind spots cause substantial risk to business results

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