Gartner Research

Agenda Overview for Social Marketing, 2015

Published: 19 December 2014

ID: G00270737

Analyst(s): Julie Hopkins

Summary

Social marketing programs are maturing; executives increasingly expect ROI to follow social marketing spend and resource allocation. Gartner's 2015 research will help you advance your social marketing efforts to be more efficient, better integrated and create more value.

Table Of Contents

Analysis

Key Issues

  • What are the best practices in planning and executing social marketing programs and campaigns?
  • How can social marketing drive maximum business value in broader multichannel programs?

Related Priorities

Gartner Recommended Reading

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