Gartner Research

Agenda Overview for Social Marketing, 2015

Published: 19 December 2014

ID: G00270737

Analyst(s): Julie Hopkins


Social marketing programs are maturing; executives increasingly expect ROI to follow social marketing spend and resource allocation. Gartner's 2015 research will help you advance your social marketing efforts to be more efficient, better integrated and create more value.

Table Of Contents


Key Issues

  • What are the best practices in planning and executing social marketing programs and campaigns?
  • How can social marketing drive maximum business value in broader multichannel programs?

Related Priorities

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.