Gartner Research

Follow These Examples to Accelerate B2B Social Marketing Momentum

Published: 22 December 2014

ID: G00259883

Analyst(s): Julie Hopkins

Summary

B2B marketers often struggle to generate momentum and to identify the benefit of their social marketing investments. We'll show you examples of B2B social marketers that leverage four best practices for building brand and driving sales.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify and Communicate the Benefit to Be Created by Your Social Marketing Program
  • Measure the Impact of Social Activity on Business Metrics
  • Determine How Your Content Is Contributing to Social Marketing Performance
  • Leverage Social Activities to Support Existing Business Processes

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