Gartner Research

Market Trends: Smartphone App Users Are Concerned About Privacy, but Are Conflicted Over How to React

Published: 23 December 2014

ID: G00271950

Analyst(s): Brian Blau


Mobile apps are the gateway to engaging with users and their data, but consumer concerns over privacy are high. App developers should take note and respond by making adjustments to allow for better data transparency, privacy controls and the app "data for value" exchange.

Table Of Contents


Market Trend

  • App Users Are Very Concerned About Privacy
  • Opinions Are Mixed About Location Sharing via Apps
  • Exchanging Private Information for App Value Is a Consideration
  • Implications for App Developers

Vendors to Watch

  • Facebook (Social Graph)
  • Google (Consumer OS and Apps)
  • Apple (Consumer OS, Apps and Devices)
  • Amazon (Consumer Apps and Devices)

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