Gartner Research

Gartner for Marketing Leaders Research Survey Results, 2014

Published: 23 December 2014

ID: G00271931

Analyst(s): Laura McLellan

Summary

Gartner's 2014 surveys reveal urgent priorities in the responsibilities of digital marketing leaders, from implementing strategic growth options, to delivering exceptional customer experiences and thriving in a connected economy. This report helps you find relevant data to inform your decisions.

Table Of Contents

Analysis

Research Highlights

  • Organizational Effectiveness
  • Marketing-Related Strategic Business Priorities
  • Budgets and Spending
  • Marketing's Role in the Customer Experience
  • Digital Commerce Marketing
  • CMO Leadership, Accountability and Credibility

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