Gartner Research

Brand Strength Index Analysis: Huawei Mobile Devices, Worldwide

Published: 24 December 2014

ID: G00262472

Analyst(s): CK Lu, Anshul Gupta, Annette Jump, Roberta Cozza

Summary

Huawei is the No. 1 wireless infrastructure company in the world and aims to become one of the top two smartphone vendors. It continues to improve its brand in China, but increasing brand trustworthiness and awareness outside China remains a challenge.

Table Of Contents

Analysis

  • Vendor Brand Strength Evaluation
    • Evaluation of the Huawei Brand
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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